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EDITION N° 11

EXPORT CLOTHING FOR DOLLS

Why are these confections special to be sold abroad? Find out here.
Paulo César Tamayo
SENA Caldas Communicator
2021/DECEMBER

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Martidoll is located in Manizales a company dedicated to the design, manufacture and marketing of clothing for dolls that offers, as a differentiator, quality, design and flexibility; elements that have taken the entirety of its products to other latitudes.
“A 100% of the production is exported to America, Africa, Europe and Oceania” said David Valencia Ángel, manager of Martidoll, who added “the objective we have is to enter the Asian market”
And it’s that the sells of this company born in 2016 and was catapulted with the support of Emprender Fund of SENA Caldas say it all. In 2019, year in which they received the seed capital, the entity had selling for $150 million Colombian pesos, $300 million Colombian pesos in 2020, and $700 million Colombian pesos so far in the current year (2021).

"This business idea, leveraged by SENA's Emprender Fund exports 100% of its production. "

“SENA’s Emprender Fund was a push to move to another level, we acquired new machines, technical, legal and production support,” explained Valencia Ángel.
The “Manizaleña” company began generating 1 position in 2016, and currently employs 21 people many of them household head mothers.
David also explains that Martidoll’s main products are two-piece doll clothing with long and short sleeve embroidery. Also, one-piece dresses, their own designs that frame their entrepreneurship in the orange economy.
“Annually Martidoll exports between 60 and 80 thousand items of clothing such as blouses, pants, skirts, sweatshirts, as well as accessories such as bags, backpacks, envelopes, among others,” said the entrepreneur.
For his part, Luis Alejandro Trejos Ruiz, director of SENA Caldas, comments that David’s story is an example of the possibility to capitalize on the forgivable resources of SENA’s Emprender Fund in opportunities for growth, job creation and productivity.
Since its creation and since 2004, the SENA Emprender Fund has achieved the financing, in Manizales, for 155 new companies, with resources close to $11.6 billion pesos, generating 592 new jobs.

EXPORT CLOTHING FOR DOLLS

Why are these confections special to be sold abroad? Find out here.
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Carlos Mario Estrada Molina: SENA General Director.
Pilar Navarrete Rivera: SENA Head Office Communications.
Editorial Committee: Guillermo Martin, Karen Camacho y Fernando García. General Information: Journalists General Direction Regional Communicators. Design: República Audiovisual.