Find out why Colombians are aware of SENA’s infrastructure actions and projects.
By Pilar Navarrete SENA Head Office Communications General Directorate
When we talk about the orange economy, we refer to creativity, culture, tradition, entrepreneurship, innovation, education, skills, and sustainable development. And when we talk about the tool that operates and drives the orange economy, the conversation points to SENA’s development in all areas and territories.
It is related to a determined work carried out by the Entity with the firm intention of promoting the importance of the creative and cultural industries as a powerful sector that contributes to the construction of our country, based on the three E’s: Education, Entrepreneurship, and Employment. Not surprisingly, SENA was called “The operational arm of the orange economy.” an appellation given due to its presence in all regions of the country, territories reached with legality, entrepreneurship, and equity.
This allocation granted by President Iván Duque at the beginning of his term has resulted in countless opportunities to consolidate this important sector and Colombia’s reactivation in post-pandemic times. This mission is vital to SENA that has understood that it goes far beyond a simple name or being part of the National Council for the Orange Economy. In fact, its work is oriented towards developing and contributing valuable strategies for the advancement of the creative industries.
Undoubtedly, there have been great results, since to date, SENA has allocated more than $ 61 billion to support the creation of 599 new “orange companies” and the generation of 3,110 new jobs. And concerning training programs, the Entity granted 626 thousand places in 2019 and 649,239 places in 2020. It is expected to reach 1.3 million in 2021 with an investment of more than 1.2 trillion pesos; this includes all levels of technical, technological, and complementary graduate training.
In addition, the Labor Competencies Certification program stands out, which is defined as a qualification path that recognizes the prior or empirically acquired learning of citizens (nationals and foreigners residing in the country). In this sense, more than 38 thousand certifications have been granted, but the goal is to reach 51,841 certifications in orange areas.
It is worth highlighting the work of the 180 orange SENA ambassadors, a group of leaders (Entrepreneurs Fund Emprender, cultural managers, graduates, and apprentices, among others) in charge of promoting the wealth and benefits of the cultural and creative industries in different regions of the country, through talks, presentations, forums, congresses, workshops, boot camps, hackathons, interviews, webinars, and podcasts, that have impacted 191 thousand Colombians.
The opportunities within the orange economy are enormous, and SENA, with all its work, has established itself in that arm that drives this prolific sector so that more Colombians find that creative and cultural path and make their dreams come true.
Carlos Mario Estrada Molina: SENA General Director.
Pilar Navarrete Rivera: SENA Head Office Communications.
Editorial Committee: Guillermo Martin, Karen Camacho y Fernando García.
General Information: Journalists General Direction Regional Communicators.
Design: República Audiovisual.